When was the last time you checked your phone? Perhaps it was a text to let your friend know you’re running late, or a quick scroll through Facebook as you wait for your coffee at Starbucks. Maybe you’re even reading this on your phone now.
Let’s be honest. It’s 2017 and we’re attached to our phones. Many of us immediately reach for them as soon as the alarm goes off in the morning. We send texts, write emails, make calls, browse the web, FaceTime, look up recipes – basically, just about everything can be done from a device that fits in our hand.
It’s no surprise to hear that over 70 percent of U.S. adults own a smartphone. Nor is it to hear that more than 50 percent of internet usage is from a mobile device. As web designers, we make every website completely responsive. Meaning that a website’s system will react and adjust to the users’ specific screen size. This involves a lot of testing to ensure that the site reads well across all devices, not just on an iPhone or a PC. Consistency in design is hugely important, as it can (and does) impact your user experience.
If more than 50 percent of internet usage is coming from a smartphone, it’s important to have a design that reads correctly. If not, the user may swipe out and never return. Consider a mobile responsive design that includes clear CTAs, a contact number near the top, appropriately sized images and a menu that’s easy to navigate.
There are many benefits to this design, but it is worth noting that a mobile responsive site will:
- Improve your credibility
- Help reach more customers faster
- Keep your business modern and relevant
- Increase sales and conversion rates
- And most importantly, help your site rank better in Google
In addition to web design, you must also consider your email marketing. More than 50 percent of emails are opened on a mobile device, which means that you need a design that will render correctly and not involve too much scrolling. If it doesn’t, your consumer is likely to delete it immediately, which will impact your click-through rates. If you’re not sure where to start, take a look at MailChimp. It offers mobile-friendly templates that are easy to design. For further testing, programs such as Litmus will show what your email looks like on almost every device and browser. We highly recommend it.