How to Make Twitter Work for Your Business

Social media is growing fast. It seems like there are new programs released every month – some that last, and some that don’t (R.I.P Vine). Aside from Instagram and Facebook, one of the largest social networks is Twitter. You might only have 140 characters to work with (soon to be 280), but the potential reach is unlimited. Sharing links to articles, videos, quotes and random...

How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities, and latest news, consider diving...

It’s 2014. How Is Your Business Using Social Media?

If you’re in business today, you know that in the past few years the landscape has radically changed, especially in regards to how a company’s brand interacts with their customers. Social media is here to stay and it’s a vital part of many businesses marketing initiatives. Now, the hard question: what are you going to post about now that your business has Twitter, Facebook, Linked...

Is Instagram Right For Your Business?

In the last few months, Instagram has seen a massive increase in its userbase and it’s easy to see why. Unlike other sites such as Twitter or Facebook, it’s got a very simple, very clear goal: to help people share attractive pictures and short videos. That’s it. For any consumer-facing business (especially restaurants and retailers), this represents an opportunity to get their brand out organically...

Social Signals And Your Search Engine Rankings

“Why do we need to use Facebook and Twitter, anyway? It’s not part of our industry!” We’ve heard this from more than a few clients, and it’s easy to understand. After all, if you’re a construction firm, let’s say, it’s likely that you’ve built your business around a traditional sales cycle that involves the initial inquiry, the quote (or bid) and so on. It’s an...

Social Media: It’s A Conversation, Not A Billboard

Many companies jump onto Twitter, Facebook or whatever the latest social media platform may be and end up with something that amounts to nothing more than an ad for their business that’s updated on occasion. While you can (and should!) use these sites to expand your brand’s reach by highlighting products and promotions, you have to remember the “social” aspect of the platform you’re using....

Twitter Begins Brand Page Roll Out

Also known as enhanced profile pages Twitter began its roll out to select partners including HP and Intel. Similar to the new Facebook Timeline, enhanced profile pages will have the ability to upload a custom header image, feature and promote tweets, as well as create a more consistent experience across platforms including mobile devices. This is a game changer allowing Twitter to compete with other Social Networks such as Facebook and Google+. For a full list of...

Facebook Introduces Timeline for Pages

Over the past few months Facebook has been rolling out the new Timeline to personal profiles, overall this significant change has been adopted well by their 800+ users. Within the last few weeks Facebook has made another major announcement that affects business pages. By March 31st of this year all pages will be automatically converted to the new Timeline layout. What does this mean for you? This change is very...