The Benefits of Confirmation Emails

We’ve talked about how email marketing can be a tricky thing to master. There’s a science to it, and if you’re new to the field, you may find yourself struggling along the way. But not to worry – we’ve all been there. Email marketing is more than just the copy, design, and timing. In some cases, it’s about the relationship between the customer and the...

4 Helpful Tricks to Improve the Speed of Your Website

We’ve reached a point in technology where anything longer than four seconds is basically unacceptable. Users have a shorter patience threshold because getting information on the internet is so easy these days. If you are experiencing a slower loading speed, here are some things you may want to consider. Optimize your images High-quality images and videos will always be better when it comes to making...

Email Marketing Tips for Beginners

Email is one of the greatest forms of communication for any business. Like any new role, there will always be a set of challenges. Mistakes will happen, and that’s okay. The email marketing landscape is constantly changing, which makes it hard to really know what consumers are looking for in their inbox. We’ve prepared a quick list of the most important things to know before...

6 Things You Need To Know When Beginning Editorial Design

*This post originally appeared on Creative Bloq and is authored by our very own Mike Krupsky and CB’s Ruth Hamilton.  If you’re keen to add another skill to your design portfolio, editorial design could be a great place to start. It can be a daunting task for someone who isn’t used to formatting large amounts of text. The skills you’ll need are different to those of other...

The Importance of Keeping Up with Your Website

Your website should be the face of your company, trigger brand recognition and offer instant credibility. A complete website redesign is recommended every 1-2 years, but a refresh should be done more frequently. Below are ways to update your website without going through a redesign process. Write “thought leader” posts In order to keep your website healthy and updated in-between redesigns, it’s important to do...

5 Reasons Why Your Website’s Traffic is Failing (and what you can do about it)

“If I build it, they will come” ­– isn’t always true, especially for websites. Building a website is only half the battle. Potential customers need a way to find your website. Beyond that, they need to establish enough credibility to be inspired to purchase your product or service. Inbound traffic is more than posting on social media and hoping someone will click back to your...

How to Make Twitter Work for Your Business

Social media is growing fast. It seems like there are new programs released every month – some that last, and some that don’t (R.I.P Vine). Aside from Instagram and Facebook, one of the largest social networks is Twitter. You might only have 140 characters to work with (soon to be 280), but the potential reach is unlimited. Sharing links to articles, videos, quotes and random...

Reasons Why People Unsubscribe from Your Emails

Email marketing can be a tricky feat. There’s a certain feeling that comes from crafting a perfect email. Even the most beautiful and well thought out email campaign will fail if no one reads it. Spam filters are growing increasingly better. Email marketing programs such as MailChimp put restrictions on contact lists in order to keep the emails clean and going to valid recipients. So,...