How to Make Instagram Work for Your Business

When it comes to social platforms, Instagram is among the top. An infographic from Social Media Today illustrates that Instagram has 600 million unique monthly users, making it one of the fastest growing platforms. Not every business is suited for Instagram, but if you’re looking to reach a wider audience and share a visual narrative of your company, its activities, and latest news, consider diving...

How to Combat the 6 Pitfalls of Email Marketing

You’ve seen them, read them, and probably have even deleted them. Those beautiful (or not so beautiful) emails from your favorite brands are enticing – especially when it comes with a 50 percent off coupon code. Depending on your subscriber preferences, chances are, you see these emails on a regular basis. Maybe even daily. If you’re thinking it’s an easy task, think again. There are...

Why Your Website Should Be Mobile Responsive

When was the last time you checked your phone? Perhaps it was a text to let your friend know you’re running late, or a quick scroll through Facebook as you wait for your coffee at Starbucks. Maybe you’re even reading this on your phone now. Let’s be honest. It’s 2017 and we’re attached to our phones. Many of us immediately reach for them as soon...

Tips for Designing an Effective Business Card

Business cards generate the first impression of you and your business. If you’re an avid networker, a great design makes a big statement and leaves a lasting impression. Whether you hand out cards to a group of people at a large event, or just a few at a local meeting, extraordinary design evokes emotion and makes you and your company memorable. If you’re like us...

Reasons Why We Love Whitespace

HubSpot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here are...

4 Things to Keep in Mind for Your Next Brochure

Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and is passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two-sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors and...

How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely underutilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some few...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

What You Need to Know for Your First Event

Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography to food, to access to a bathroom, your perfect event...