Reasons Why We Love Whitespace

Hub Spot refers to whitespace as “the negative areas in any composition.” When it comes to web design, whitespace helps give viewers visual separation as they read text and images, making it easier for the user to focus on the content itself. With only about 15 seconds to make a good impression on your visitor, it’s important to understand the other benefits of whitespace. Here...

5 Things to Keep in Mind for Your Next Brochure

Custom marketing materials are some of the most important things a business can have. As a tangible representation of your business, a brochure is something that lasts and is passed out at events, meetings, and networking opportunities. Whether it’s a trifold or a two-sided card, designing a brochure can be a tricky feat. To start the design, refer to your style guide for colors and...

How to Design the Perfect Landing Page

As one of the most important elements for lead generation, landing pages are widely underutilized. Most businesses prefer to go for the homepage, which is the first impression a visitor will have of your site. However, a landing page is a must-have as it offers a platform for converting greater percentages of visitors into leads. Not sure where to start? We’ve rounded up some few...

Selecting a Great Hero Image for Your Website

When it comes to designing a great homepage, a critical element is an effective Hero Image to grab the visitors’ attention and evoke emotion. This bold image is an influential communication tool. It sets the tone for the rest of the website, so why settle for anything less than powerful? We’ve rounded up some of our own tips for selecting a great image, and how...

6 Ways to Make Your Website More Engaging

So, you want a more engaging website? If you haven’t redesigned yours in over two years, it may be time to get started. In the meantime, if you are looking for a few minor adjustments to keep people engaged, there are some things you can do. Use an Intuitive Navigation Whether you want the navigation to lay across the top or along the side, an...

What You Need to Know for Your First Event

Looking to branch out into the world of event marketing? Here are some things you should think about. Whether you’re planning a booth at a local convention or hosting an event of your own, it’s important to not lose site of the things that your audience might always be on the lookout for. From photography to food, to access to a bathroom, your perfect event...

Exercises to Improve Your Creativity

You don’t have to work in a creative field to understand the feeling of a “creative block.” Some of us may remember those days in high school and college when you experienced writers block and had to walk away from your desk to stimulate your brain. These creative blocks come in many shapes and forms, and they’re not just for writers. Artists, designers, marketers (among...

What You Need in Your Next Website Redesign

A lot of things have changed over the last couple of years, so it’s a great idea to update your website. It’s a process that involves a bit of planning and research, but we’re here to help. In addition to a few of the latest trends, here are the five most important things you should incorporate into your next design. Make it Responsive If you’re...

The Most Common Web Design Mistakes

A number of web design trends have surfaced over the last few years. From parallax scrolling to mobile responsive, the demand is high, but so is the risk of making mistakes. Since the web and its trends are ever-evolving, you should redesign your website every 1-2 years. However, there are mistakes that can hurt your site’s engagement. Here are a few that we’d like to...